Our Upshot
Bringing an icon into the scroll.
Fender’s legendary DNA — iconic, raw, unapologetically musical — translated into a social-first visual identity for their audio line. Studio-grade aesthetics for an algorithm-driven world, spanning headphones, speakers, and gear built for modern life.
Instagram reach growth (month 1)
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%
IG total engagement surge at launch
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%
Instagram followers (month 3)
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TikTok follower growth (month 1)
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Countries reached
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Ad spend
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