Pryte Pearl Jewelry Branding Featured on Brand New and Published on Packaging of the World

We are thrilled to announce that our branding, packaging, and e-commerce work for Pryte — a direct-to-consumer freshwater pearl jewelry brand we built from the ground up — has been recognised by two of the design world’s most respected platforms: Brand New (UnderConsideration) and Packaging of the World.

Pryte was built to challenge a single, long-held idea: that pearls belong only on formal occasions. From a blank page, we developed the brand name, the wordmark and pictorial mark, a full eco-friendly packaging suite, and a complete Shopify store with high-street fashion UI/UX — all drawn from one founding myth of a rebel who combed untamed hair with a crooked fork beneath wild waves. The result is a brand that wears pearls as something raw, defiant, and unapologetically its own.

We are honored to have the work recognised by these respected platforms. Explore the full features to see more of our creative process and the thinking behind the project:

You can also view the full Pryte case study here, or explore the live brand at pryteglobal.com.

We are grateful for this recognition and look forward to continuing to deliver innovative and impactful brand and design solutions.