Artschive is a contemporary wall art brand located in the bustling city of Kuala Lumpur, Malaysia. In this highly connected world driven by the rise of individualism, more and more people are embracing their individuality by portraying their lifestyle selection, including living environment. Providing
a middle ground for affordable and wide ranging original aesthetic wall art designs is at the heart of Artschive brand philosophy.
The Artschive brand name is derived from the vision of having a collection of original artwork where anyone could browse and shop, like visiting an art gallery or museum. Combining the word 'art' and 'archive' comes naturally.
The brand logo is an infusion of the small caps alphabet "a" and a poster with a frame to bring a striking and distinctive look to the logo. Accompanying the logo is a set of custom font design for Artschive that maintains a certain level of abstraction which extends the brand essence further by allowing a strong consistent look throughout the entire branding.
Muted tertiary pop colours is the choice for the brand to make a statement and at the same time avoid colour clashes when used or featured alongside imagery, posters or other designs and layouts.