Hari Raya, also known as Eid al-Fitr, is a major festive celebration in Brunei. This occasion presents a valuable opportunity for Lexus Brunei to enhance brand awareness and boost sales by targeting young to intermediate working-class individuals with a fresh new narrative, supported by data.

We leveraged the brand’s digital futurism style with a festive twist to produce a forced perspective visual that blends the prominent festival symbol, Brunei’s ketupat, with its woven ends transforming into a road accompanied by fluorescent speed lines. A featured Lexus model is depicted driving on this road. By incorporating the brand’s bold vision for the future and harmonizing it with a traditional Raya element, we created a modernistic visual communication piece for a solemn Ramadan that transitions into a celebratory Raya scene.

This visual was further adapted into various mediums, primarily digital, enabling Lexus Brunei to connect with today’s audience through clean, simple messaging and layout design combined with sophisticated art execution.