The COVID-19 pandemic lockdowns in 2021 have skyrocketed the rate of depression and anxiety among Malaysians and LBS commission us to bring some positive vibes and hope to the community. To pick the mood up, we devised a digital campaign strategy that got the public sharing their feelings and desires of what they will do after the lockdown – uplifting people’s spirits
by having story template and contest posts with enticing prizes even their logo which drove participation while creating brand exposure, user-generated contents as well as social media likes and follows.
Drawing inspiration from the works of a renowned street culture pop art artist and Malaysia’s flag colours of red, blue, yellow and white in conjunction with Malaysia’s national day, carrying a spirited style of crafted visuals of moving human shapes and elements creates visual impact that breaks through negative digital noises and draws attention.
To continue this momentum through to Malaysia’s national day, the campaign is steered towards a pride-driven approach known to be 4X more effective as studies have shown to continue driving the momentum of strong participation and engagement to end this campaign on a high note.
