Born in the heart of a musical revolution, the original 1969 Concerto was KEF’s first 3-way bookshelf speaker, bringing high-end audio performance into people’s homes. Now, that spirit is reborn with the Q Concerto Meta. With its 3-way design and innovative Metamaterial Absorption Technology (MAT™), the Q Concerto Meta delivers pristine audio quality, making every note feel like a history-making moment.
Client
KEF
Advertising & Design Agency
A Paper Creative
Production Company
Mu Production
Storyboard & Illustration
Choong Chee Haw
Qidran Ahmad bin Adre Ahmad Fiazil
Cheow Hee Lee
Animator
Dyi Chee Yap
Disclaimer: Some of the photo assets are sourced from KEF's Instagram page and/or provided by the client.
Our Upshot
1969 was a pivotal year for musical breakthroughs—from iconic music festival to groundbreaking album releases. To celebrate this golden era of music, KEF introduced the Concerto, its first 3-way bookshelf speaker, revolutionising high-end audio by making it accessible for music lovers at home.
The launch of the Q Concerto Meta rekindles this legacy with the same innovative spirit, brought to life through a 2D animated journey illustrated in a style inspired by the psychedelic art and cultural movement deeply intertwined with the era’s music, cementing its excellence and cultural significance.
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